Your
Pricing Could be Killing You…
Many business owners feel trapped when it comes to the issue
of pricing. With so much competition out there, how are you supposed to make a
healthy profit margin while staying competitively priced?
If you discount
your products and services too much, there’s not enough profit margin left. If you raise your
prices too much, you’ll lose too many customers.
A few things you should consider when considering adjusting
your prices:
1.
If
you’re competing SOLELY on price, you’re playing a losing game. Define your
Unique Selling Proposition and market it to your prospects.
2.
If the
cost of doing business has gone up ( materials, labor, fixed costs,etc), and the quality of your product or service has remained high or improved, it’s
probably time to raise your prices.
3.
Trimming/cutting your expenses can be
healthy provided that it doesn’t dramatically impede your ability to produce
sales. There is a limit to how much you can cut!
4.
DO
YOUR NUMBERS! Know how much you
can truly afford to raise your prices or discount without hurting your business.
Need some help with the
numbers? No worries. I’ve
done the numbers for you.
Click Below to get your FREE Pricing Matrix.
